Who doesn’t like a product that takes care of their skin, keeps it nourished, and prevents related illnesses? In a world where people are becoming increasingly conscious about their physical beauty, skin care products like serums gain more vitality due to their amazing skin health benefits. The serum is a skin care oil that enjoys a high value in the global market value and deserves packaging that showcases it well in the retail market. Made with ingredients like Glycolic Acid, Hyaluronic Acid, Retinol, and others, serums cure pores, acne, and other skin issues. The Hyaluronic acid present in serum keeps skin hydrated while Retinol keeps it younger.
Brands have to consider the aspect of marketing through packaging as well. Moreover, they have to provide ample safety to plastic and glass bottles in which serum oil is packed. Thus, they rely on Serum Packaging Boxes as the sole solution to all these issues. Let’s see what diverse types of these boxes brands utilize to deal with packaging issues plus the benefits they gain from the boxes.
Box Types for Serum Packaging
Brands opt for a wide range of packaging that differs in size, shape, and layout. We’ll share the top 5 of these box types and their brief details:
1. Tuck Boxes
These boxes are the most popular packaging choice for serums as they contain lids on top and base. The lids on the top can be easily opened while they are tightly locked on the base and provide a secure closure system. This makes these boxes perfect for holding delicate items like serum bottles. Tuck boxes ensure intact delivery of serums even over long distances. That’s why they are highly popular with online brands. The lids are easy to open and close so users can easily access the items and tightly close the lids again after usage.
2. Two Piece Boxes
A two piece box consists of a removable lid and a base. It is easy to open and also offers unboxing that is visually appealing. For this reason, these boxes are popular with luxury brands who pack their exclusive or premium serum items to give them the packaging display they deserve. Two piece boxes are mostly made from rigid which is a thick material. Thus, these boxes ensure maximum safety and brands can remain confident about the intact delivery of their pricey serum items. Two piece boxes are also known for stunning item reveal that leave customers in awe of the unboxing visuals. Brands can add foam or silk clothing inserts to add to the unboxing experience.
3. Magnetic Closure Boxes
These boxes come with magnets embedded in the lids and bases. The magnets attract each other, smoothly and tightly closing the boxes. Most luxury serum brands choose these boxes to pack their seasonal and exclusive items. They also create special serum boxes with add-ons, in case the customers want to gift their products. Magnetic closure boxes are also mostly made of thick rigid material which provides a premium feel to the surface. Optimum safety is also guaranteed and that’s why brands find these boxes fit for packing and shipping their luxury serum products.
4. Sleeve & Tray Boxes
Comprising a sleeve and tray, this box is easy to open and close. The tray is a strong base made with thick rigid, kraft, or corrugated material that slides inside the sleeve. There is a small opening on the box front from where you can pull the tray out with your finger. In another layout, both sleeve ends are open so you can push and slide the tray out from either side. These boxes also come in the list of top packaging choices for packing premium serum items. Brands often add display windows to the sleeve to lure customers and give them an idea of the outlooks of packed serum bottles.
5. Auto Lock Boxes
Brands prefer auto lock boxes over many other box types due to their layout which offers a tight closure and enables brands to pack heavy items. Made with sheets cut and folded earlier, and joined together with glue and tape on the base, Auto Lock Boxes provide easy unboxing at the top and safe closure at the base. Online brands often prefer these boxes as they ensure safe delivery which is a must for brands, shipping over long distances. Brands can tailor these boxes to meet specific marketing needs and achieve sales goals. Adding custom inserts makes the boxes functional, amplifies their outlook, and raises safety levels.
How Custom Serum Boxes Benefit Brands?
As they say, ‘the more the merrier;’ The reason serum boxes enjoy a high market status is because they offer diverse benefits. Let’s discuss each in turn:
- Safety: The first concern for serum brands is to protect the bottles from physical damage during delivery or due to rough handling. Hence, they find custom serum boxes, the ultimate packaging option that ensures the high-level safety of these delicate bottles. This is especially beneficial for online serum brands that have to deliver their products over long distances. Using these boxes, they don’t have to worry about their items getting damaged along the way.
- Marketing: You might’ve heard the phrase, ‘What is seen is sold’; this is the marketing mantra, also applicable to serum products. Tailored serum packaging can fulfill this important requirement as well. Brands can print these boxes with vibrant colors, catchy designs, graphics, and labels that don’t fail to grab the customer’s attention. Their boxes look good on shelves and stand out among other products.
- Safe for Nature: With growing pollution, people are also getting concerned about packaging made from materials that are dangerous for nature. Plastic and coatings are the key players in this aspect that pose a grave threat to the ecosystem as they release harmful gases. However, serum boxes can be made from green materials that are already popular in the market for their strength. Materials like card stock and kraft are perfect for making green serum packaging that will not only conserve the packed items but nature as well.
- Usability: Serums come under skin care products that are used for a long time. Thus, customers often want to save them in their original boxes. Made from thick materials, serum packaging boxes can be used for a long time as they don’t wear off easily. This is also a bonus for brands. The more their packaging will be used and kept in visible sight, the more potential customers they will be able to attract. In marketing terms, this is called long-term branding.
- Customization: All the perks and benefits of serum packaging stated above can only be provided if they are flexible to alteration. Thankfully, the materials that these boxes are made of, can accept maximum modification. This means that brands can use any printing method, color scheme, or finishing type they want. They can add as many add-ons as they want to make boxes more secure, appealing, and functional. This is one of the prime benefits of customized serum boxes and that’s why they enjoy such a high market status.
Packaging is the backbone of your serum brand’s marketing so leave no stone unturned in making your boxes enticing. To acquire any type of serum packaging boxes, contact Packaging Mania without ado. We’ve experts who can create the finest boxes within promised time, that elevate your brand’s marketing to the next level.
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